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Warner Bros. "misled" with paid-for positive Shadow of Mordor videos


UPDATE 13/07/2016 11.07pm: Popular YouTube personality Felix “PewDiePie” Kjellberg has addressed Warner Bros.’ Middle-earth: Shadow of Mordor YouTube promotion controversy in a new video where he explained that he fully disclosed his relationship with the game publisher and believes he is unfairly being singled out.

“It’s right there!” Kjellberg exclaimed in the following video showing the disclaimer “This video was sponsored by Warner Brother”. Of course, the disclaimer only shows up when one hits the “show more” option under the description.

To that Kjellberg explained “This was two years ago and the FTC didn’t release guidelines to YouTube until 2015. And this video was in 2014.”

These days Kjellberg offers disclaimers for sponsored content in the intro of a video itself as well as at the top of the text. Much has changed in the past two years.

“We weren’t required to disclose. I still did it,” Kjellberg said of the 2014 video. “Some other YouTubers didn’t disclose it, but I’m getting all the s*** for it.”

“Yes, I could have disclosed it better,” Kjellberg admitted. “I could have put it above the fold. So basically, all of these news articles are using me as a clickbait, putting my name to shame, when I didn’t even do anything wrong.”

“If I did something wrong, I should be paying the consequences. In this case, I don’t think I did anything wrong.”