The first Steam Summer Sale without daily or flash deals was a resounding success, according to Steam Spy – so expect it to stay this way.
Having no daily or flash sales but continual discounts instead meant prices didn’t drop as low as in previous years. The average discount in the Steam Summer Sale 2016 was 50 per cent, apparently, whereas in 2015 it was 66.67 per cent. But that didn’t stop people spending. This year the Steam Summer Sale made 40 per cent more money ($223.2m) than last year ($160m)! A huge bump.
Steam Spy’s Sergey Galyonkin believes it’s because people previously waited for the best daily or flash deals before spending – the sale incentivised it.
“Last year the sales were spiking around the first and the last day of the sale,” he wrote. “This year they were a bit more evenly distributed across the whole sale period with a spike around the first weekend.
“The median revenue for the games with a 75 per cent discount was $33.5K this year ($40K last year), $40K for 66 per cent ($75K), $60K for 50 per cent ($90K), $106K for 33 per cent ($90K) and $120K for 25 per cent ($90K last year),” he wrote.
“While one could argue that this is a bad deal for consumers, I’d say consumers will be better off if the game developers don’t go bankrupt in the long run.”
How was the Steam Summer Sale this year for you? Did you spend more or less than in previous years, and did you notice the lesser reductions? Are you happy for it to stay as it is?